Marek Ševčík

About

€20K Pilot
FoodTech

Zipli: Designing an interface for kitchens to rescue surplus food at scale.

Hands with glowes holding a phone with a form AI-pre filled UI, warehouse in the background.
AI Background
Hands with glowes holding a phone with a form AI-pre filled UI, warehouse in the background.
KEY CONTRIBUTION

I led the design that took Zipli from zero to a €20K pilot. Built around the reality of busy kitchens, the design system and AI-powered food recognition strive to reduce food waste at scale.

User-led research

AI specific UI elements in blue color
Mascot in a pose as its analysing AI Image
Research of surplus foodsharing ecosystem hubs and redistribution depots.

How might recording food surplus be as easy as turning the stove on?

ABOUT PROJECT

Every day, millions of good meals go to waste while 37 million people in the EU go without enough food. Zipli is here to change that - connecting cities and producers with surplus food so it can reach people, not landfills.

A cook scanning leftover pizza slices with phone in industrial kitchen.
1. Scan
AI render
AI background
A first person view of a kitchen worker with gloves holding a phone with Zipli app in it
2. Publish
SOLUTION

Designed for kitchen reality

Kitchen staff work in fast-paced environments. While managing surplus food, they carry huge responsibility for recording hygiene and allergen information correctly. The logging flow is designed to lower that burden. It is based around a single-step process that captures key details from a single photo.

Data-driven food saving

Designed to work at two levels, the platform gives kitchen managers insight into what is being donated or discarded and why, while helping cities understand food surplus across their communities.

Brand and Design System

Designed a bold, high-impact brand and design system that helped the startup balance strategic positioning with practical needs. The design system carried that thinking into AI-powered interactions, with guidelines shaped around the user experience of kitchen staff, where trust, clarity, and accessibility are critical.

Friendly, AI-first interface.

AI specific UI elements in blue color
Mascot in a pose as its analysing AI Image
A specific User Interface for communication with AI
IMPACT

Zipli secured a €100K non dilutive EU horizon funding.

Zipli secured a €20K pilot with the city of Helsinki.

Zipli successfully rolled out in May 2026.

© 2026 Marek Ševčík

© 2026 Marek Ševčík