

I led the design that took Zipli from zero to a €20K pilot. Built around the reality of busy kitchens, the design system and AI-powered food recognition strive to reduce food waste at scale.
User-led research



Every day, millions of good meals go to waste while 37 million people in the EU go without enough food. Zipli is here to change that - connecting cities and producers with surplus food so it can reach people, not landfills.


Designed for kitchen reality
Kitchen staff work in fast-paced environments. While managing surplus food, they carry huge responsibility for recording hygiene and allergen information correctly. The logging flow is designed to lower that burden. It is based around a single-step process that captures key details from a single photo.
Data-driven food saving
Designed to work at two levels, the platform gives kitchen managers insight into what is being donated or discarded and why, while helping cities understand food surplus across their communities.
Brand and Design System
Designed a bold, high-impact brand and design system that helped the startup balance strategic positioning with practical needs. The design system carried that thinking into AI-powered interactions, with guidelines shaped around the user experience of kitchen staff, where trust, clarity, and accessibility are critical.


Friendly, AI-first interface.


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Zipli secured a €100K non dilutive EU horizon funding.
Zipli secured a €20K pilot with the city of Helsinki.
Zipli successfully rolled out in May 2026.