Marek Ševčík

About me

New Products
AI-native UX

Fluentician: Crafting a delightful learning experience on top of fully AI‑generated content.

MY ROLE

I designed a frontend system and content architecture for agent‑generated Czech lessons. It's built around academic research and made for high‑intent audience of “integrators” ‑ learners who study for family, work, and daily life.

ABOUT THE PROJECT

Fluentician is a design exploration about how generated educational content can feel authored, trustworthy, and motivating at scale.

When AI can generate the building blocks for a language learning app, the role of UX design shifts from displaying content to shaping it — giving it structure, pacing, trust, and narrative.

I built an agentic pipeline for content generation.

I designed an agentic pipeline for content creation utilisines 6 agents and contextual knowledge and skills to create textual, audio and visual content.
Content design

The content pipeline was designed for scale, so AI could generate it systematically and with minimal need for human review.

The AI-generated content was multimodal, combining visuals, audio, and tightly scoped practice to reduce friction and keep attention on meaning.

How to craft a learning experience from AI‑generated lessons that people can trust?

Design language for the interface directly works with AI-generated material. Audio, text, and imagery.
THE DESIGN LANGUAGE

AI interaction doesn’t have to be robotic or buried in sterile chat bubbles. I designed a language for an interface that breaks that convention. Creating a playful, expressive, but trustworthy learning experience.

Making AI content feel relatable

The learning experience was built to feel usable early, maintain motivation, and embed patterns through use rather than rules.

AI specific UI elements in blue color
I built an Agent specialist that takes care of all mascot illustrations. Mascot plays a key role in mediating the content to learners.
Mascot in a pose as its analysing AI Image
Different gamemodes connect to the same content generated by AI agents.
A specific User Interface for communication with AI
Interface that guides you through the learning process with empathy and is there with you when things seem hard.
LEARNINGS

Designed trust

In AI products, trust does not come from its output alone, but from the way design gives it shape, clarity, and intention.

Bounded intelligence

The value of AI personalisation lies in knowing where to let it adapt, and where design must hold the line with structure and consistency.

The human touch

In consumer AI, the designing in the “human touch” only works when it supports the task, not when it tries to impersonate a human presence.

© 2026 Marek Ševčík