Marek Ševčík

About

New Products
Design Award

Improving escalator experience through accessible wayfinding

Design awarded concept
AI Background
WHAT DID I DO

Full design from user research and insight synthesis to concept development and interaction design. The work reframed the high-pressure moment of escalator exit as a neglected accessibility problem, turning it into a concept awarded for more accessible flow through public space.

Interviews
Observation of people flow in malls, and transit hubs.
Observation
RESEARCH SESSIONS

Interviews

Ran 9 user interviews with visually, cognitively, and mobility-impaired participants from different countries examining the accessibility of escalator rides.

Observation

Observed people riding the escalator. Entering. Exiting.

Exiting an escalator is a micro-moment of vulnerability, where small confusion creates a domino-effect.

Interaction tested

AI specific UI elements in blue color
Mascot in a pose as its analysing AI Image
A specific User Interface for communication with AI
SOLUTION

Escalight is a projected handrail interface that gives people a simple directional cue while they are still on the escalator.

The concept uses AR projection to move guidance with the user and close the information gap between stepping off the escalator and finding the next route.

The interaction is reduced to a short, readable flow so it can work in crowded, time-sensitive environments.

Smart city-ready.

Adapts to different service systems.

AI specific UI elements in blue color
Airport
Mascot in a pose as its analysing AI Image
Shopping mall
A specific User Interface for communication with AI
Metro
AI specific UI elements in blue color
Hotel
Mascot in a pose as its analysing AI Image
Cinema
A specific User Interface for communication with AI
Emergency

Dynamic routines

A first person view of a cook holding a phone with Zipli app in it
Morning
AI background
AI background
A first person view of a warehouse worker with gloves holding a phone with Zipli app in it
Evening

© 2026 Marek Ševčík

© 2026 Marek Ševčík