User Experience
Information Architecture
Atlas: A redesign. Popularising academic content
As the only in-house designer, I led a redesign of the content hierarchy, introduced high-engagement UX patterns inspired by entertainment platforms, and created AI-powered tools for interacting with the content. This made complex content easier to discover, navigate, and more relevant to curious readers.
User research revealed that users got lost in the content, felt discouraged by the density of the information, and often formed negative expectations before the content had a chance to engage them. The challenge was to make serious knowledge feel more approachable.
At the same time, the consumption experience had to balance the needs of a broad and sometimes competing group of stakeholders, including authors, donors, teachers, media, and the curious public.
The design also had to build on top of a fixed database structure across web and mobile, which limited how far the content format itself could be changed.
A more discoverable structure
Designing with familiar interaction patterns
Design language for trust and engagement
Using AI to support curiosity.
€80K non-dilutive funding approved.
Improved usability.
First paying users.