Marek Ševčík

About

Design Research
Ethnography

Aalto Global Impact: Designing with local realities for sustainable beekeeping in Kenya

CONTEXT

About the research

This intercultural design research project explored how sustainable beekeeping could become a viable livelihood in Kenyan farming communities. As a non-timber forest activity, beekeeping can generate income while helping protect forest‑adjacent communities from more extractive forms of livelihood. Conducted in a culturally sensitive, multi‑stakeholder context, the research required careful listening, humility, and openness to local realities. It revealed that the main barrier was not awareness or skill, but access to the resources needed to begin.

KEY CONTRIBUTIONS

User Research

My role centered on the user research, working closely with local farmers to understand the realities, needs, and barriers shaping their first steps into beekeeping.

Product Design

Utilising that connection to the community I was heavily involved in translating our design into a shareable format.

Stakeholder management

Alongside the research and design work, I also helped align six research and funding partners, balancing different expectations while keeping the project moving toward a shared goal.

A first person view of a cook holding a phone with Zipli app in it
The only functioning apiary
A first person view of a warehouse worker with gloves holding a phone with Zipli app in it
The state of local hives

How do you start, when you have nothing to start with?

Research with the locals.

AI specific UI elements in blue color
Mascot in a pose as its analysing AI Image
Co-designed vision
A specific User Interface for communication with AI
Local environment
Local environment

The problem wasnt the lack of knowledge, it was an extreme lack of resources to kick start their business efforts.

A first person view of a cook holding a phone with Zipli app in it
Local beekeeping records
A first person view of a warehouse worker with gloves holding a phone with Zipli app in it
Remote check with the community

We tested and iterated through different hive designs using local materials checking the iterations with the users through online meetings.

SOLUTION

The final concept is a low-tech mud hive built from materials found locally in the surrounding environment. Designed as an entry point rather than a replacement, it lowers the barrier to beekeeping and turns starting from something distant into something achievable.

That lower barrier opens a path to earlier harvests and first sales. In turn, the first income can help farmers invest in better hives, strengthen their setup, and build the foundation for a more sustainable practice.

It also supports learning in the most practical way possible: by doing. Farmers can begin developing confidence, understanding whether beekeeping suits their needs, and building colony populations before putting limited money into more advanced equipment.

A first person view of a cook holding a phone with Zipli app in it
The menengai hive
A first person view of a warehouse worker with gloves holding a phone with Zipli app in it

Even in the age of AI, the right solution can still be made of mud and straw.

Designing for the locals.

An material list for an IKEA-like construction manual for a mud hive
An IKEA-like construction manual for a mud hive
learnings

Humility

Intercultural user research in Kenya required humility above all. It required slowing down, listening carefully with respect for what is not yet understood. Real understanding only started to emerge when the work approached local realities with respect and patience.

Learning

Intercultural research at its core is about learning about each other. Listening to people’s everyday lives, existing practices, and the conditions they are already navigating. The value came from building understanding with the community, not defining it for them.

Assumptions

In an unfamiliar context, even small assumptions can distort what is seen as a problem and what is overlooked. Better insight came from actively questioning those assumptions and staying open to perspectives that challenged them.

© 2026 Marek Ševčík

© 2026 Marek Ševčík